
In today's competitive hiring market, offering a competitive salary is only one piece of the puzzle. Candidates are looking at the complete employment package, including benefits, flexibility, career progression and workplace culture. To remain competitive, employers need to ensure their offering reflects what today's workforce truly values.
The challenge is that employee expectations continue to evolve. What attracted talent a few years ago may no longer be enough.
That's why more organisations are using market and salary insights to shape their reward, compensation and benefits strategies.
The shift is already underway. PwC's 2025 Employee Reward Intelligence Survey found that 64% of UK organisations now offer flexible benefits programmes, reflecting growing demand for more personalised and competitive reward packages. The survey also found that 56% of employers are experiencing pay compression, reinforcing the importance of regular salary benchmarking and reward reviews.
Think Beyond Salary: The Power of Total Rewards
Salary may be the headline figure in a job offer, but it's only one part of the decision-making process. More employers are adopting a Total Rewards approach, recognising that employees value a combination of financial, wellbeing, career and lifestyle benefits.
A comprehensive Total Rewards package may include:
- Competitive base salary
- Annual bonuses or performance incentives
- Pension contributions
- Private medical insurance
- Life assurance and income protection
- Enhanced annual leave and family-friendly policies
- Flexible and hybrid working
- Learning and development opportunities
- Recognition and reward programmes
- Employee Assistance Programmes (EAPs)
- Wellbeing initiatives
- Electric Vehicle (EV) salary sacrifice schemes
- Cycle to Work schemes
- Technology salary sacrifice schemes
- Financial wellbeing support
Benefits such as EV salary sacrifice schemes have become increasingly popular, giving employees a tax-efficient way to access a new electric vehicle while supporting employers' sustainability goals. Flexible benefits that allow employees to tailor their package to suit their individual needs are also becoming an important differentiator in a competitive hiring market.
Salary sacrifice arrangements are also becoming an increasingly valuable part of the Total Rewards offering. HMRC research found that 26% of medium and large employers now offer benefits through salary sacrifice, and 67% of those employers believe these schemes are an effective way to encourage employees to make use of workplace benefits.
A well-designed Total Rewards strategy shows employees they are valued, not just through pay, but through investment in their wellbeing, development and work-life balance. Together, these elements create a compelling Employee Value Proposition (EVP) that helps attract, engage and retain top talent.
Why Market Insights Matter
Salary expectations, benefit preferences and hiring trends are constantly evolving as organisations compete for skilled professionals.
Without up-to-date market intelligence, employers risk:
- Losing candidates to competitors
- Longer hiring processes
- Increased offer declines
- Higher employee turnover
- Pay disparities across comparable roles
- Falling behind changing employee expectations
Regular benchmarking enables organisations to make informed decisions based on current market conditions rather than outdated assumptions.
Candidates Are Looking at the Whole Package
Today's candidates are more informed than ever. Before accepting an offer, many compare several opportunities, considering the overall value of each package rather than salary alone.
Questions candidates commonly ask include:
- Is the salary competitive?
- Is flexible or hybrid working available?
- What opportunities are there for progression?
- What wellbeing support is offered?
- Are salary sacrifice schemes available?
- How competitive are the pension, bonus and healthcare benefits?
- Does the company culture align with my values?
Understanding these priorities enables employers to position their opportunities more effectively and improve both attraction and retention.
Using Salary & Market Insights to Stay Competitive
Salary benchmarking isn't simply about increasing pay. It's about ensuring your reward strategy reflects current market conditions and remains competitive.
With more than half of UK organisations experiencing pay compression, regular market reviews have become increasingly important. Benchmarking salaries against the market helps employers maintain fair pay structures, respond to changing candidate expectations and make informed decisions around recruitment and retention.
Reliable market insights can help organisations:
- Benchmark salaries across roles and sectors
- Understand regional salary differences
- Monitor hiring trends
- Build realistic recruitment budgets
- Improve offer acceptance rates
- Support fair and equitable pay decisions
- Develop competitive Total Rewards packages
Combining salary benchmarking with recruitment market insights gives employers the confidence to make informed decisions about hiring, retention and workforce planning. Rather than relying on assumptions, organisations can respond proactively to changing market conditions and candidate expectations while remaining commercially sustainable.
Final Thoughts
A competitive reward strategy is about much more than salary. Employees want to work for organisations that invest in their wellbeing, support their development and offer benefits that genuinely add value.
By regularly benchmarking salaries, reviewing Total Rewards packages and responding to evolving market trends, employers can build a stronger Employee Value Proposition, attract exceptional talent and improve long-term retention.

Ready to Benchmark Your Reward Strategy?
Whether you're reviewing salaries, refreshing your benefits package or planning future hiring, access to reliable market data can help you make informed decisions with confidence.
Download our latest Salary & Market Insights Report to explore current salary benchmarks, hiring trends and candidate expectations across our specialist sectors.
If you'd like tailored advice, our recruitment consultants are here to help. Get in touch for a confidential discussion about your hiring plans, salary benchmarking or how to build a competitive Total Rewards package that attracts and retains top talent.














